June 29, 2017
Allstate Named Official Protector of the 2017 CONCACAF Gold Cup? Trophy
Allstate will kick off its Gold Cup Trophy tour ahead of the official start of the competition at the FMF vs. Paraguay match in Seattle on July 1, which is presented by Allstate. From there, Allstate will tour the trophy through seven Gold Cup host cities offering fans exclusive and unprecedented access to the coveted Gold Cup, and encouraging them to embrace their passion for the sport to the fullest.
Allstate has enlisted the help of three experts who know a lot about protection, legendary goalkeepers Adolfo Ríos, Tony Meola and Brad Friedel, to help ensure the Gold Cup will be safe on its journey. Along the way, fans will have the opportunity for one-on-one experiences with these legendary goalkeepers as they travel to select cities throughout the premier tournament of 2017.
"Allstate has been a loyal supporter of the soccer community for more than a decade, always with the goal of protecting fans and the sport they love," said Pam Hollander, vice president of marketing for Allstate. "We are very excited to once again hold the title as the Official Protector of the CONCACAF Gold Cup, and invite fans to join us in our mission to protect the Cup on its journey to the finals."
Ahead of select FMF, Gold Cup and MLS matches in 2017, Allstate, alongside its agents, will refurbish community soccer fields. Inner-city soccer fields are a safe haven that provide passionate soccer fans the opportunity to enjoy the sport they love, but are often outdated, neglected or without usable resources. Allstate will work closely with Ríos, Meola and Friedel, and local Allstate agency owners to complete various field refurbishments, including donating new equipment, upgrading bleachers and performing field maintenance. After the work is complete, Allstate will host a special clinic alongside the soccer legends for local youth goalkeepers on the newly outfitted fields.
"For me, there is nothing more inspiring than young goalkeepers who have a passion for the game," said Brad Friedel. "Working with Allstate provides me the opportunity to foster the love these kids have for the sport so that their passion can continue to grow."
As part of the trophy tour, the Gold Cup will visit the following cities:
June 30 - July 1 ? Seattle, WA and CenturyLink Field (July 1) ? FMF vs. Paraguay
July 6 - July 8 ? Nashville, TN and Nissan Stadium (July 8)
July 11 - July 12 ? Tampa Bay, FL and Raymond James Stadium (July 12)
July 14 - July 16 ? San Antonio, TX and Alamodome (July 16)
July 18 - July 20 ? Phoenix, AZ and University of Phoenix Stadium (July 20)
July 21 - July 22 ? Dallas, TX and AT&T Stadium (July 22)
July 22 - July 23 ? Los Angeles, CA and Rose Bowl Stadium (July 23)
July 24 - July 26 ? Bay Area, CA and Levi's Stadium (July 26)
In each city, fans will have the opportunity to meet Ríos, Meola or Friedel and interact with the Gold Cup Trophy at the Allstate Protection Zone ? a fun and interactive experience open to fans ahead of each match. Fans can follow along by searching and using #PROTECTTHECUP and #PROTEGELACOPA on their social media channels. Fans should also be on the lookout to catch a glimpse of the Gold Cup Trophy in an Allstate-branded 'Protection Cup Mobile' as it rides from and through each city on the trophy tour.
Earlier this month Allstate announced a multi-year partnership agreement to become the Official Insurance Sponsor of CONCACAF, in addition to being named Official Protector of the CONCACAF Gold Cup, the region's national team competition. The agreement, negotiated by Soccer United Marketing (SUM), also includes a four-year renewal as the Official Home, Auto, Life and Retirement Insurance Partner of Major League Soccer (MLS) and the Federación Mexicana de Fútbol (FMF), via the annual Mexican National Team U.S. Tour.
To support its sponsorships of FMF and CONCACAF Gold Cup, Allstate is launching a new advertising campaign showcasing how Allstate protects soccer fans from their moments of over-passion while highlighting the rewards and benefits that only Allstate can provide. Ads will begin airing on July 1st across national TV, social and digital media.
The 2017 CONCACAF Gold Cup will be played from July 7-26, involving 12 teams from the region. Qualifying countries for this year's tournament are (in alphabetical order): Canada, Costa Rica, Curacao, El Salvador, French Guiana, Honduras, Jamaica, Martinique, Mexico, Nicaragua, Panama and the United States. The biennial CONCACAF Gold Cup has established itself as the region's premier tournament for national teams, routinely drawing capacity crowds and millions of viewers across the region. This year will mark the 14th edition of the tournament following its inception in 1991.