May 30, 2017
Colgate Total® Introduces New Clean In Between Toothpaste
Experience the interactive Multimedia News Release here:
Hispanics are one of the demographic populations with the poorest oral health of any racial and ethnic groups in the United States1. In spite of brushing twice a day, plaque can build up between teeth, which affects overall gum health. Colgate Total Clean-In-Between toothpaste provides 12-hour antibacterial protection for 100% of the mouth's surfaces: teeth, tongue, cheeks and gums.
To launch the new Colgate Total Clean-In-Between toothpaste, the brand is continuing its signature Simplemente Saludable program with TV host Karla Martinez, nutritionist Chef Lala, yoga instructor Yudy Arias, and dentist Karent Sierra, to empower Latinas to invest in healthy lifestyles, beginning with proper oral health. The experts will be sharing tips to help Latinas to shake up their health. To follow the conversation use the hashtags #SimplementeSaludable and #SonrisaColgate.
"Being healthy is part of my everyday to-do list, and what better way to start than with oral care which is the first thing you take care of in the morning and the last thing you do before going to sleep?" said Karla Martinez, TV Host and Colgate Total Spokesperson. "I love Colgate Total because it provides multi-benefit solutions to protect and improve my mouth health."
Colgate Total® Clean-In-Between toothpaste is available in 4oz and 5.8oz tubes at mass retail, drug and grocery stores nationwide. For more information on the Colgate Total® portfolio of products, visit www.colgatetotal.com.
*This toothpaste does not replace flossing
About Colgate Total® Products
Colgate Total® toothpaste is approved through the New Drug Application process to help prevent plaque, gingivitis and cavities. Not approved for the prevention or treatment of serious gum disease or other diseases.
1 Disparities in Oral Health. Centers for Disease Control and Prevention, February 12, 2017.
SOURCE Colgate Total]]>