March 13, 2017

Colgate Total® Shakes Up Its "Simplemente Saludable" Initiative And Unveils Its New Advanced Health Mouthwash

NEW YORK, March 13, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Colgate Total® is shaking things up this spring with the second year of its Simplemente Saludable (Simply Healthy) program and unveiling of its new Advanced Health? Mouthwash. This year, the brand is partnering with TV host Karla Martinez, nutritionist and entrepreneur Chef Lala, yoga instructor and entrepreneur Yudy Arias, and dentist Karent Sierra, to educate and empower Latinas to invest in healthy lifestyles, beginning with proper oral health.

(from left to right) The panel of experts: dentist Karent Sierra, Chef Lala, host Karla Martinez and yoga instructor Yudy Arias at the Simplemente Saludable event from Colgate Total that empowers Latinas to renew their lifestyle with a focus on well-being, physical and oral health. Thursday, July 7, 2016, in Miami. (Jesus Aranguren/AP Images for Colgate Total)

Colgate Total® Advanced Health Mouthwash builds on the multi-use trend seen in many health and beauty products. This mouthwash contains two-layer technology; combining freshening power with germ killing ingredients. To activate the formula, simply shake the bottle, gargle the mouthwash, and rinse to remove 24x more bacteria* for a healthier mouth.  

To support the launch of Colgate Total® Advanced Health Mouthwash, the Simplemente Saludable program will emphasize to Latinas how "It's All About That Shake," highlighting simple ways to shake up your health and wellness routine for better overall health.

Karla will speak on women's empowerment and self-help. Karent will open up about the best oral health routine and tips for a healthier smile. Chef Lala will provide nutritious ways to enjoy traditional Latin cuisine. Finally, Yoga instructor Yudy will share new at-home exercise routines. All of this can be found on the expert's social media channels and Colgate's bilingual Twitter account @SonrisaColgate.

"We're incredibly excited to introduce the new Colgate Total® Advanced Health Mouthwash alongside the relaunch of our Simplemente Saludable initiative," said Carla Kelly, General Manager Multi-Cultural Marketing at Colgate-Palmolive. "By leveraging our panel of successful Latina influencers, we will be able to shake up the health and wellness routines of Latinas nationwide in an effort to engage, educate and reinvigorate their commitment to proper oral health as well as physical and mental wellness."

For more information on Colgate Total® products visit ColgateTotal.com and search using #SimplementeSaludable across social media channels.

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline, and Suavitel, as well as Hill's Science Diet, Hill's Prescription Diet and Hill's Ideal Balance. For more information about Colgate's global business, visit the Company's web site at colgatepalmolive.com. To learn more about Colgate's global oral health education program, Bright Smiles, Bright Futures?, please visit colgatebsbf.com.

About Colgate Total® Products
The Colgate Total® line features a broad portfolio of products that provide a range of oral care benefits.  Each product has a formula that helps improve the health of your mouth, to make you confident you are taking better control of your oral care.  Colgate Total® toothpaste has an antibacterial formula clinically proven to actively fight plaque germs for 12 hours. It is the only toothpaste both approved by the U.S. Food and Drug Administration (FDA)* and accepted by the American Dental Association to fight plaque and gingivitis. Colgate Total® toothpaste also is the number-one toothpaste recommended most by dentists and hygienists.

*Colgate Total® toothpaste is approved through the New Drug Application process to help prevent plaque, gingivitis and cavities. Not approved for the prevention or treatment of serious gum disease or other diseases

Colgate-Palmolive, Media Relations
Media_Inquiry@colpal.com 
212-310-2670 

Photo - http://mma.prnewswire.com/media/477981/Colgate_Total_Simplemente_Saludable.jpg

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