July 25, 2017
Dove Real Beauty Productions and Shonda Rhimes Release "Meet Kylee," A New Film that Challenges Feminine Beauty Norms
Experience the interactive Multichannel News Release here: : https://www.multivu.com/players/English/8142451-dove-real-beauty-productions-meet-kylee/
Dove Real Beauty Productions and Creative Director Shonda Rhimes have come together to release a second film titled "Meet Kylee" to illustrate that many women cannot relate to traditional standards of feminine beauty. Since launching in March 2017, Dove Real Beauty Productions has aimed to shift the power of storytelling from Hollywood into the hands of real women to ensure all women and girls can see their #RealBeauty represented in media and culture. A 100% female crew joined Shonda Rhimes to create the new three-minute film following Kylee's journey to discovering her own beauty by bucking conventions and cutting her hair into a bold style that truly suits her.
"I spend my life writing women as we truly are ? human. That's why I'm proud to work with Dove Real Beauty Productions. We don't need to be told we can be smart or strong or flawed. And we don't need to be told we come in all shapes, sizes, and colors. But we do need to see ourselves reflected that way," said Shonda Rhimes. "Every time you look at your screen and see a woman portrayed just as she is, sharing her humanity, being boldly herself, you are looking at someone beautiful. I thought of this when I met my new friend Kylee Howell. Her beauty shines through in everything she is and everything she does. Which is why I was excited to work with her to bring her story to life in this new film."
"69% of women agree that they don't see themselves reflected in media and advertising ? as a global beauty brand, we feel a responsibility to address this," says Nick Soukas Vice President of Marketing for Dove.3 "For 60 years, Dove has listened to and cared for real women like Kylee Howell, who boldly share their experiences with the hope that we can inspire women and girls everywhere to redefine beauty together."
Dove has championed #RealBeauty since 1957 and, true to our pledge, the brand is committed to only feature real women, to never digitally alter their appearance, and to help the next generation develop a positive relationship with their beauty. Watch the full film "Meet Kylee" at Youtube.com/DoveUS and share it with the women and girls in your life ? together, we can change the way women and girls are seen for the next 60 years.
Learn more about the campaign and share your #RealBeauty story at Dove.com/RealBeauty.
About Unilever United States, Inc.
The Unilever Sustainable Living Plan commits to:
The USLP creates value by driving growth and trust, eliminating costs and reducing risks. The company's sustainable living brands are growing 50% faster than the rest of the business and delivered more than 60% of the company's growth in 2016.
Unilever was ranked number one in its sector in the 2016 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2017 GlobeScan/SustainAbility annual survey for the seventh year running. Unilever has pledged to become carbon positive in its operations by 2030.
1 Dove Global Beauty and Confidence Report, 2016