July 26, 2017
Impromptu Launches its Premiere Line The Lola Collection on National Lipstick Day, Saturday, July 29
An exclusive celebration will be held at the W Hollywood Rooftop on July 29th, to announce the online shop launch and to highlight #NationalLipstickDay! Top L.A. Beauty Bloggers and Hollywood Socialites will be in attendance.
Impromptu is a lifestyle brand encouraging the embrace of spontaneous, genuine living, especially those "in-the-moment" decisions that can change one's life forever in a positive way. Impromptu celebrates the beauty and authenticity in each moment!
The Lola Collection utilizes a thoughtfully developed list of ingredients while also keeping in mind those with rare allergies. Impromptu was inspired by Leyna's mother Lola after she developed an allergic reaction to lipstick. Lola was devastated that she might not be able to wear lipstick again. The Lola Collection is born out of love and dedicated to all women who find inspiration in the "life unscripted" lifestyle. The launch comes at a time when makeup is more important than ever as an expression of personal style, whether the look is subtle, glamorous or edgy.
The aptly named "Lola Collection" is comprised of five distinct colors thoughtfully developed to compliment all skin tones, with names reflecting the interests of the founder's mother, the original Lola. The colors are not only vibrant and long lasting; they have their own personality and story behind them:
The Lola Collection in individual colors or as the complete set of 5 is now available online. All orders placed on or before the official launch on July 29th are eligible to win an "Impromptu Trip for Two."
To get your perfect color, visit Impromptu.Life.
"My company is not only a fan of everything beauty, but also a major fan of the military. Raised by a single mother who proudly served 29 years in the Marine Corps, I feel compelled to show my deepest and sincerest gratitude for all the women who have served or are currently on active duty," shares founder Leyna Topete.
Impromptu offers authentic, socially responsible, quality lip products. Every purchase made allows Impromptu to give back to women in the military (events, beauty makeovers, gifts of product). With this approach, Impromptu allows customers to treat themselves to the very best: exceptional lipstick while also supporting an important cause!