July 26, 2017

Impromptu Launches its Premiere Line The Lola Collection on National Lipstick Day, Saturday, July 29


LOS ANGELES, July 26, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Impromptu is proud to announce the arrival of its premiere lipstick line, The Lola Collection. The official launch aligns with National Lipstick Day, and all pre-orders placed prior to the official launch are eligible to win the inaugural "Impromptu Trip for Two."

Photo - https://mma.prnewswire.com/media/539155/Impromptu stacked collection.jpg  

An exclusive celebration will be held at the W Hollywood Rooftop on July 29th, to announce the online shop launch and to highlight  #NationalLipstickDay! Top L.A. Beauty Bloggers and Hollywood Socialites will be in attendance.

Impromptu is a lifestyle brand encouraging the embrace of spontaneous, genuine living, especially those "in-the-moment" decisions that can change one's life forever in a positive way. Impromptu celebrates the beauty and authenticity in each moment!

The Lola Collection utilizes a thoughtfully developed list of ingredients while also keeping in mind those with rare allergies. Impromptu was inspired by Leyna's mother Lola after she developed an allergic reaction to lipstick. Lola was devastated that she might not be able to wear lipstick again. The Lola Collection is born out of love and dedicated to all women who find inspiration in the "life unscripted" lifestyle. The launch comes at a time when makeup is more important than ever as an expression of personal style, whether the look is subtle, glamorous or edgy.

The aptly named "Lola Collection" is comprised of five distinct colors thoughtfully developed to compliment all skin tones, with names reflecting the interests of the founder's mother, the original Lola. The colors are not only vibrant and long lasting; they have their own personality and story behind them:

  • Cafe Con Leche; this color is as warm and healing as it is soothing and creamy
  • Ribbon in the Sky; a reminder of your beautiful reality, this color invokes both hope and awareness
  • I Got You Babe; all the essence of deep love, rich soul and absolute togetherness
  • The Bronx; for the days and nights you just need some extra fun, edgy flavor for your next adventure
  • OOH-RAH; nothing says empowerment and strength like the honor and pride of today's female U.S. Marines.

The Lola Collection in individual colors or as the complete set of 5 is now available online. All orders placed on or before the official launch on July 29th are eligible to win an "Impromptu Trip for Two." 

To get your perfect color, visit Impromptu.Life.

ABOUT IMPROMPTU
Founder Leyna Topete is a business-savvy Latina with an eye for elegance. She dedicates Impromptu to making a positive difference in the world beyond beauty, by supporting the armed forces.  

"My company is not only a fan of everything beauty, but also a major fan of the military. Raised by a single mother who proudly served 29 years in the Marine Corps, I feel compelled to show my deepest and sincerest gratitude for all the women who have served or are currently on active duty," shares founder Leyna Topete.

Impromptu offers authentic, socially responsible, quality lip products. Every purchase made allows Impromptu to give back to women in the military (events, beauty makeovers, gifts of product). With this approach, Impromptu allows customers to treat themselves to the very best: exceptional lipstick while also supporting an important cause!

SOURCE Impromptu

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