June 16, 2017
"Instafamous" Feline Pompous Albert Promotes Honda Genuine Parts and Service in New Social Campaign
Honda went in search of the biggest skeptic on the Internet to win over the social media masses in the new campaign. Enter Pompous Albert, an "Instafamous" (Instagram famous) cat with a hard stare that has generated memes across the Internet and social media.
"Pompous Albert's many followers seem to share his skeptical sensibility, so we thought it would be fun to create a visually compelling storyline that was not only relatable, but raises awareness about the importance of regular maintenance with Genuine Honda Parts and Service," said Nick Lee, Manager of Service Marketing at American Honda. "Summer is perfect for road trips, cruising with friends, and spending time with family and pets, which also makes it a critical time of year to keep vehicles running smoothly by visiting a local Honda dealership."
The campaign features a 36-second version of the Pompous Albert video as well as additional cuts that will be featured on Honda social media channels including Instagram, Facebook and YouTube, and will be accompanied by a variety of gifs and memes. The campaign launches today and will run through June.
About Honda Genuine Parts
About Honda Service and Maintenance
Honda has been producing automobiles in America for 34 years and currently operates 19 major manufacturing facilities in North America. In 2016, more than 96 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.
SOURCE American Honda Motor Co., Inc.]]>