August 1, 2017
Launching New Celia Cruz Brand
"Since Celia's death fourteen years ago, my sole purpose has been to keep her legacy alive for future generations through a myriad of projects. For some time I have collaborated with different designers to bring to life a merchandising line that would capture the joy and vibrancy that Celia embodied," says Pardillo-Cid who was her friend and manager for the last years of her career. "It is not until now that I have been completely satisfied by the product we are launching and I hope it meets with the approval of her fans."
Marietta González and Abel Ferro, founders of Versal Studio, began working with Cruz's image about three years ago, but it is now that they are ready to bring their designs to life through an interactive online store that will feature the beloved singer's likeness on dozens of merchandising items and deliver what Cruz's fans have been long asking for: a dignified, artistic, fun and colorful way of keeping their icon's legend alive.
"The admiration we feel for undoubtedly the most important musical figure to come out of our country is only surpassed by the passion we feel for this project," says Ferro, designer for the project. "Bringing to life Omer's love for this woman and understanding what she meant to so many is at the core of each design."
GlowShineWow, a boutique digital marketing agency, led by Jackie Small, a long-time US resident that moved to Miami in 2004 from Argentina, and also a devoted Celia Cruz fan, will lead the marketing efforts for the project.
The new Celia Cruz's website (www.celiacruz.com) will feature a stylish and attractive design, new and exclusive content, news updates, and an incredible interactive store for the fan, the collector and the memorabilia aficionado. The site will also be supported by extended online marketing and social media presence serving over 1 million fans on Facebook, Instagram and Twitter, with updates, news and promotions throughout the year.
SOURCE Celia Cruz Estate]]>