July 11, 2017

MasterCard, Publicis and Scout Sports and Entertainment to Participate in Soccer and Sports Marketing Forum at #Portada17

NEW YORK, July 11, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Mike Tasevski, VP, North America Sponsorships at MasterCard, Dan Donnelly, EVP, Managing Director, Publicis Media Sports and Michael Neuman, EVP, Managing Partner, Scout Sports and Entertainment are marketing trailblazers participating  at the Sports Marketing Forum in New York City's Yotel on September 13 (https://www.portada-online.com/events/sports-forum/#Agenda). The forum is part of Portada17 which also comprehends the 11th Annual Multicultural Marketing and Media Conference set to take place on September 14 in the same venue (https://www.portada-online.com/events/hispanic-conference/).

The 2017 Sports Marketing Forum will be a full day event focused on Sports Marketing, including insights and best practices on how best to use sports content to connect with the exploding Multicultural demographic. The Sports Marketing Forum will take place on Sept. 13 and is organized in conjunction with Portada?s 11th Annual Multicultural Advertising and Media Conference on Sept. 14, in New York City.

MasterCard has been at the forefront of innovation in sports marketing and  Mike Tasevski, VP, North America Sponsorships at MasterCard, will explain how the global payments and technology company determines which sports and events offer opportunities and uses sports sponsorships to shape brand experiences.

At another session Publicis' Dan Donnelly and Scout Sports and Entertainment's Michael Neuman will explain why any marketer overlooking soccer's tremendous appeal to engage U.S. audiences, is making a huge mistake. The above  cited  thought leaders will also discuss content preferences of U.S. soccer audiences as well as opportunities around the 2018 Soccer World Cup in Russia.

eSports, Sports Marketing Strategies for 2020 as well as Sports Streaming Technologies are also prominently featured in the agenda.  The Golazo Award final pitch contest will be another highlight. Members of Portada's Sports Marketing Board will ask the award finalists (AT&T, Audi and Inter Milan) to provide solutions to specific soccer marketing related challenges.


The agendas of both the Sports Marketing Forum and the 11th Annual Multicultural Marketing and Media Conference are designed to provide attendees face to face contact with the most important executives in sports and multicultural marketing. Dynamic and interactive sessions will maximize attendees learning experience. In addition, meetings at the speed networking function will provide attendees the opportunity to develop contacts with key brand and agency executives.

Register to  the Sports Marketing Forum  on September 13 in New York City's Hotel and/or  to the 11th Annual Multicultural Marketing Conference on Sept. 14:


Sports Marketing Forum

Penalty Level
La Vida Baseball (https://www.lavidabaseball.com/)
PM3 (http://pm3.agency/)

11th Annual Multicultural Marketing and Media Conference

Silver Sponsor
CNN  (http://cnnespanol.cnn.com/)

Bronze Sponsors
Acuity (https://www.acuityads.com/)

Hcode Media (www.hcodemedia.com)

Attendee Bag Sponsor
Fluvip (
www.fluvip.com) and Adsmovil (www.adsmovil.com)

Media Partner
PR Newswire (www.prnewswire.com)

To align your brand with #Portada17  (Sports Marketing Forum , Sept. 13 and the  11th Annual Multicultural Marketing Conference, Sept. 14) and connect with Portada's audience of tens of thousands of brand, agency and media trailblazers, please reach out to Marcos Baer marcos@portada-online.com or call him at 1347 840 13 11.

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Contact Information
Marcos Baer
Publisher, Portada
Email: marcos@portada-online.com
Phone: 347 840 1311

SOURCE Portada