August 1, 2017

Mazda Reports July Sales


IRVINE, Calif., Aug. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Mazda North American Operations (MNAO) today reported July U.S. sales of 27,089 vehicles, representing a decrease of 3 percent versus July of last year. Year-to-date (YTD) sales through July are down 2.6 percent versus last year, with 168,713 vehicles sold. With 25 selling days in July 2017, versus 26 the year prior, the company posted an increase of 0.9 percent on a Daily Selling Rate (DSR) basis.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com. (PRNewsFoto/Mazda North American Operations)

In July, Mazda became the only full-line automaker to have every 2017 model year vehicle tested by the Insurance Institute for Highway Safety (IIHS) be rated a "Top Safety Pick+," when equipped with optional front crash-prevention and specific headlights.

Key July sales notes:

  • Achieving its fourth record-breaking sales month in a row, the Mazda CX-5 posted sales of 11,402 vehicles in the month of July. This number represents a YOY increase of 5.3 percent and is the best-ever July since the compact crossover SUV first went on sale in 2012.
  • Sales of the Mazda MX-5 Miata remained strong in the month of July, with the roadster posting a year-over-year (YOY) increase of 13.2 percent. Total sales, which includes both the MX-5 soft top and MX-5 RF, reached 997 vehicles sold in the month of July.
  • The three-row Mazda CX-9 finished the month up 3.3 percent YOY, with 2,318 vehicles sold.
  • As crossover SUVs continue to dominate the market, sales of Mazda's CX-line remain strong, with the CX-3, CX-5 and CX-9 collectively reaching 15,201 vehicles sold in the month of July. This number represents an increase of 4.3 percent YOY, and a YTD increase of 15.9 percent.
  • The i-ACTIV All-Wheel Drive option continues to be a favorite among Mazda CX-line buyers, with 62.9 percent of customers choosing the AWD option in the month of July.

Mazda Motor de Mexico (MMdM) reported July sales of 4,476 vehicles, up 8.8 percent versus July of last year.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 600 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.


Month-To-Date


Year-To-Date













July

July

%

% MTD


July

July

%

% YTD


2017

2016

Change

DSR


2017

2016

Change

DSR













Mazda2

-

-

N/A

N/A


-

3

(100.0)%

(100.0)%


Mazda3

7,407

8,103

(8.6)%

(4.9)%


47,241

59,484

(20.6)%

(21.0)%


Mazda5

2

17

(88.2)%

(87.8)%


9

346

(97.4)%

(97.4)%


Mazda6

3,482

4,341

(19.8)%

(16.6)%


21,491

27,804

(22.7)%

(23.1)%


MX-5 Miata

997

881

13.2%

17.7%


7,970

6,265

27.2%

26.5%


CX-3

1,481

1,499

(1.2)%

2.8%


9,092

11,002

(17.4)%

(17.8)%


CX-5

11,402

10,831

5.3%

9.5%


68,479

62,442

9.7%

9.0%


CX-9

2,318

2,243

3.3%

7.5%


14,431

5,924

143.6%

142.2%













Total Vehicles






















CARS

11,888

13,342

(10.9)%

(7.3)%


76,711

93,902

(18.3)%

(18.8)%


TRUCKS

15,201

14,573

4.3%

8.5%


92,002

79,368

15.9%

15.3%













TOTAL

27,089

27,915

(3.0)%

0.9%


168,713

173,269

(2.6)%

(3.2)%
























Selling Days

25

26




177

176


























 

Logo - https://mma.prnewswire.com/media/53154/mazda north american operations logo.jpg

SOURCE Mazda North American Operations

]]>