March 14, 2017
Olympusats CEO, Tom Mohler, Emphasized the Importance of Understanding the Target Audience and Demographics at the MFF
On Saturday, March 11, 2017, Mr. Mohler joined a panel session among industry insiders to offer insight into the television ecosystem transition to Over-the-top (OTT) platforms, as well as the growing Hispanic audience preferences and demographics.
"The industry is transitioning from linear channels to digital platforms. I believe this is a great opportunity for everyone within the TV and media industry, from filmmakers and storytellers to producers and distributors," said Mr. Mohler. "Although these new opportunities don't necessarily guarantee success, they give much more fluidity in getting the product to market."
During the discussion, Mr. Mohler also delved into the importance of producing and distributing more multicultural content that appeals to the Latin American community in the United States, and highlighted the work that Olympusat's networks, including Cine Mexicano, are doing to promote and support Spanish-language cinema.
"It's important to evaluate the market, understand the target audience and plan accordingly. One of the reasons why Cine Mexicano has been so successful, is because we were able to identify what type of content the Mexican community in the United States is looking for," added the executive.
Moderated by Kevin Sharpley ? President and CEO of Kijik Multimedia Inc., The 5th edition of the Producing in Florida and Beyond panel discussion in conjunction with CineVisun and BFMG took place at The Screening Room in Miami, Florida. The event also featured industry experts' Andy Schefter, Carlos Andres Cuervo, Dean Lyon and Shona Tuckman who discussed the current opportunities and challenges facing production, distribution, computer graphics and visual effects.
To learn more about Olympusat's industry-leading efforts, please visit olympusat.com.
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