August 1, 2017

Strong Sales of Core Models Drive American Honda July 2017 Auto Sales


TORRANCE, Calif., Aug. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ -- American Honda Motor Co., Inc. today reported total July sales of 150,980 Honda and Acura vehicles, driven by the success of core models even as tight supplies of certain products contributed to a slight decrease of 1.2 percent vs. July 2016. Combined sales of Honda and Acura cars were up 1.9 percent on sales of 76,468, while combined trucks decreased 4.2 percent on sales of 74,512. Total Honda Division sales decreased 1.7 percent on sales of 136,803. Honda Division cars gained 2.8 percent with 72,557 vehicles sold in July, and Honda trucks were down 6.2 percent on sales of 64,246 units due mostly to limited inventory. Acura Division sales were up 3.7 percent in July on sales of 14,177 vehicles, with trucks rising 11.3 percent on sales of 10,266 for a new July record, and cars down by 12.2 percent on sales of 3,911 units.

Honda Civic set a new sales record in July, gaining 11.3 percent on sales of 36,683, helping to cement its place as the top selling car in America.

Honda
Well-balanced sales of both cars and trucks were a familiar theme for the Honda Division in July. Despite tight supplies of Odyssey and certain CR-V, Pilot and Ridgeline models, Honda truck sales managed a solid showing against a record July 2016, with HR-V having its best month ever and CR-V surpassing 30,000 units for the month.  Civic and Accord continued to show strength with sales above 30,000 units, with the hot new Civic Type R and Si variants bringing renewed energy to the showroom, helping overall Civic sales to a new July record.

  • HR-V set a new all-time monthly record, gaining 32.3 percent on sales of 9,779.
  • Civic sales reached 36,683 for a new July record, rising 11.3 percent for the month.
  • Accord continued to show strength in July, surpassing 30K sales for the month.

"Honda is the outlier in the industry in that we see solid demand for our products rather than demand for incentives to buy them," said Jeff Conrad, senior vice president of the Automobile Division of American Honda. "With models like Civic, Accord, CR-V, HR-V and Odyssey, each number one in their segments in retail sales for the first half of 2017, our position continues to get stronger."

Acura
Gateway models drove Acura's success in July, with RDX setting a new July mark to lift Acura trucks to a new record for the month, and ILX gaining 10 percent for the month as Acura's gateway sports sedan showed a second consecutive monthly increase.  TLX continued to sell well in July with the A-Spec model drawing showroom interest, but tight supplies due to strong sales the past two months limited total TLX sales in July.  

  • Acura trucks set new July mark, gaining 11.3 percent on sales of 10,266 vehicles.
  • RDX sales set a new July record with a 28.2 percent gain on sales of 5,539.
  • ILX sales rose for the second straight month, up 10.1 percent in July on sales of 1,322 units.

"In the face of increased fleet sales in the luxury market we continue to focus on the growing momentum of the Acura brand with retail customers," said Jon Ikeda, vice president & general manager of the Acura division. "We're excited with the drawing power of our products and the sales success of our gateway models to millennial buyers shows that our product and marketing direction is beginning to pay dividends."

 


American Honda Vehicle Sales for July 2017




Month-to-Date

Year-to-Date




July 2017

July 2016

DSR** %
Change

MoM %
Change

July 2017

July 2016

DSR** %
Change

YoY %
Change



American Honda Total

150,980

152,799

2.8%

-1.2%

942,866

945,154

0.3%

-0.2%



Total Car Sales

76,468

75,059

6.0%

1.9%

464,535

490,994

-4.9%

-5.4%



Total Truck Sales

74,512

77,740

-0.3%

-4.2%

478,331

454,160

5.9%

5.3%



     Honda Total Car Sales

72,557

70,607

6.9%

2.8%

435,577

458,439

-4.5%

-5.0%



     Honda Total Truck Sales

64,246

68,518

-2.5%

-6.2%

419,241

394,047

7.0%

6.4%



     Acura Total Car Sales

3,911

4,452

-8.6%

-12.2%

28,958

32,555

-10.5%

-11.0%



     Acura Total Truck Sales

10,266

9,222

15.8%

11.3%

59,090

60,113

-1.1%

-1.7%



Total Domestic Car Sales

65,976

69,017

-0.6%

-4.4%

382,502

457,685

-16.0%

-16.4%




Honda Division

62,129

64,671

-0.1%

-3.9%

354,163

425,966

-16.4%

-16.9%




Acura Division

3,847

4,346

-7.9%

-11.5%

28,339

31,719

-10.2%

-10.7%



Total Domestic Truck Sales

74,512

77,740

-0.3%

-4.2%

478,331

454,160

5.9%

5.3%




Honda Division

64,246

68,518

-2.5%

-6.2%

419,241

394,047

7.0%

6.4%




Acura Division

10,266

9,222

15.8%

11.3%

59,090

60,113

-1.1%

-1.7%



Total Import Car Sales

10,492

6,042

80.6%

73.7%

82,033

33,309

147.7%

146.3%




Honda Division

10,428

5,936

82.7%

75.7%

81,414

32,473

152.1%

150.7%




Acura Division

64

106

-37.2%

-39.6%

619

836

-25.5%

-26.0%



Total Import Truck Sales

0

0

0.0%

0.0%

0

0

0.0%

0.0%




Honda Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%




Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%


   MODEL BREAKOUT BY DIVISION


Honda Division Total

136,803

139,125

2.3%

-1.7%

854,818

852,486

0.8%

0.3%




* ACCORD

30,903

31,946

0.6%

-3.3%

190,994

201,300

-4.6%

-5.1%




* CIVIC

36,683

32,952

15.8%

11.3%

212,446

222,792

-4.1%

-4.6%




  CLARITY BEV

34

0

0.0%

0.0%

34

0

0.0%

0.0%




  CLARITY FCV

82

0

0.0%

0.0%

376

0

0.0%

0.0%




  CR-Z

50

272

-80.9%

-81.6%

598

1,477

-59.3%

-59.5%




* FIT

4,804

5,432

-8.0%

-11.6%

31,126

32,817

-4.6%

-5.2%




  INSIGHT

1

5

-79.2%

-80.0%

3

53

-94.3%

-94.3%
















  CROSSTOUR

1

11

-90.5%

-90.9%

5

713

-99.3%

-99.3%




* CR-V

31,761

36,017

-8.3%

-11.8%

219,017

195,092

12.9%

12.3%




  HR-V

9,779

7,394

37.5%

32.3%

56,407

43,837

29.4%

28.7%




  ODYSSEY

10,134

11,228

-6.1%

-9.7%

58,290

75,889

-22.8%

-23.2%




  PILOT

9,985

10,350

0.3%

-3.5%

64,340

72,524

-10.8%

-11.3%




  RIDGELINE

2,586

3,518

-23.6%

-26.5%

21,182

5,992

255.5%

253.5%
















***

Memo: Accord FHEV

2,007

565

269.4%

255.2%

12,990

830

1,473.9%

1,465.1%





Memo: Civic Hybrid

2

60

-96.5%

-96.7%

58

767

-92.4%

-92.4%



Acura Division Total

14,177

13,674

7.8%

3.7%

88,048

92,668

-4.4%

-5.0%




  ILX

1,322

1,201

14.5%

10.1%

6,471

9,659

-32.6%

-33.0%




  NSX

30

21

48.6%

42.9%

308

23

1,246.7%

1,239.1%




  RLX / RL

64

106

-37.2%

-39.6%

619

833

-25.3%

-25.7%




  TLX

2,495

3,124

-16.9%

-20.1%

21,560

22,037

-1.6%

-2.2%




  TSX

0

0

0.0%

0.0%

0

3

-100.0%

-100.0%
















  MDX

4,727

4,902

0.3%

-3.6%

28,282

29,517

-3.6%

-4.2%




  RDX

5,539

4,320

33.3%

28.2%

30,808

30,596

1.3%

0.7%
















***

Memo: ILX Hybrid

0

0

0.0%

0.0%

0

1

-100.0%

-100.0%





Memo: RLX Hybrid

10

11

-5.5%

-9.1%

130

115

13.7%

13.0%





Memo: MDX Hybrid

251

0

0.0%

0.0%

619

0

0.0%

0.0%



Selling Days

25

26



177

178





  **** Hybrid

2,351

934

161.8%

151.7%

14,706

3,266

352.8%

350.3%






*    Honda and Acura vehicles are made of domestic & global sourced parts



**   Daily Selling Rate



***  Memo line items are included in the respective model total



**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX


 

Honda Logo

Photo - https://mma.prnewswire.com/media/541186/Honda Civic.jpg  
Logo - https://mma.prnewswire.com/media/460855/american honda motor co inc logo.jpg  

SOURCE American Honda Motor Co., Inc.

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