July 4, 2017

The newest thing in the rosé category: Beso Del Sol pink sangria, just in time for 4th of July

NEW YORK, June 30, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Per the latest wine industry report, Nielsen, the rosé category is now valued at $207m and has grown by 53% in volume over the last 52 weeks. While rosé wines are a common summer choice, Nielsen predicts this year their popularity will extend into the rest of the year. Nielsen also reports Millennials are the largest group of rosé wine consumers.

Photo - https://mma.prnewswire.com/media/530001/Beso Del Sol Sangria.jpg

Social media fans are embracing hashtags such as #RoseAllDay, and new rosé categories are on the rise: for example, sparkling rosé is growing at 19%, two times faster than still rosé wines.

Just in time for the 4th of July, there is a new way to enjoy rosé: in sangria! By E.U. law, authentic sangria must be made of wine from Spain or Portugal, to which fruits and spices are added. Many people think that alcohol, such a brandy, is also an official ingredient; however according to E.U. law it is not.

One great new sangria to try is Beso Del Sol Pink, which is available across America: the wine is 100% Tempranillo, from the Valdepeñas region of Spain, flavored with all-natural Spanish orange, lemon, peach, and mango, as well as a touch of Spanish cinnamon. At only 74 calories per serving, Beso Del Sol Pink offers a delicious lower-alcohol choice, which is also eco-friendly as it comes in both small and large boxes: $4.99 for a 500mL TetraPak which holds three glasses of wine, and $19.99 for a 3-liter box which holds four bottles and stays fresh for two months after opening. Beso Del Sol also comes in glass, magnum-sized bottles (1.5L, for $12.99).

This 4th of July, think red, white, and rosé!

Stone Fruit Frosé
6.0 oz. Beso Del Sol Pink Sangria
1.5 oz. Monin Stone Fruit Syrup

1. Fill serving glass ½ full of ice
2. Pour ingredients into blender
3. Add ice from serving glass, blend until smooth, and pour back into serving glass
4. Garnish with orange & peach slices

SOURCE Beso Del Sol Sangria